Tag Archives: slogans

Alternative to Music?

Since Star 98.7 has suddenly decided to play actual music in the mornings last week, I’ve listened to it a couple of times on the way to work. They do still seem to like playing the same 10 songs over and over again, so there’s only so much I can take before switching over to another station, but something strange jumped out at me about their new slogan.

“Today’s Music Alternative”

I’m sure they intend it to mean an alternative source for music, but it sounds like an alternative to music. And considering they’ve dropped their talk shows and DJs in favor of more time for music, I don’t think that’s the message they’re trying to convey.