You’ve probably heard by now that AOL and Yahoo are preparing a system by which large-volume email senders can pay to get their mail sent on to subscribers. You probably haven’t heard that it’s not just pay-to-send so much as it’s pay-to-get-accredited. Senders pay a company called Goodmail to say “we won’t send spam,” Goodmail checks them out, and Yahoo and AOL use Goodmail to bypass their regular spam filters.
What’s funny is that this conundrum has been almost exactly like the controversy two years ago over Microsoft choosing Bonded Sender as an accreditation service/whitelist for Hotmail—knee jerking and all.
Back then I wrote the following article and never got around to posting it. Thanks to AOL, it’s finally topical again. Sadly, I haven’t had to change much to bring it up to date. Continue reading