I didn’t even see a Halloween aisle this time, but Christmas was on full display.

You know, I’ve been posting examples of holiday creep for over a decade now, and what’s changed the most is the quality of the camera I have with me when shopping. I mean, what the heck was I even carrying in 2005:

Christmas aisle

It was probably my first cameraphone (back when we actually called them that). I know I had a better digital camera at the time, but this definitely wasn’t it!

Christmas Aisle in Costco - in early OctoberChristmas strikes deeper into Halloween’s territory, continuing a relentless campaign that began decades ago in response to a 1993 incursion from Halloween Town.

In recent years, Halloween has shored up its position by moving into previously unclaimed parts of the calendar in early October and September, itself running roughshod over tentative efforts by Oktoberfest to establish a foothold. Growth of adult Halloween parties with free-flowing alcohol have ensured that Oktoberfest can only offer one advantage over Halloween: Lederhosen. And you can wear those on Halloween too.