Tag Archives: community

Google+, Blogging and the 90-9-1 Rule

Community participation pyramid: the 90-9-1 Rule (Jakob Nielsen)Sometimes it seems like more people are talking about Google+ than using it, but it really depends on the community you’re looking at. Comics fans? Not well represented. (But they’re even harder to find on Pinterest.) But “Bad Astronomer” Phil Plait has a thriving following.

It seems like Speed Force’s Google+ Page is starting to attract a bit more participation, and I think that might be in part due to it passing the 100-follower mark. I vaguely recalled something about a 90-9-1 Rule for community involvement, which turned out to be pretty easy to find once I searched for it.

Basically, the rule states that:

  • 90% of community members are “lurkers” who read or observe, but don’t contribute.
  • 9% contribute occasionally (i.e. comment, “Like,” +1, share)
  • 1% contribute frequently, and account for most contributions

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