Rather than looking at campaigns for specific browsers, I’m looking at a class of campaigns that are either promoting a group of browsers, or advocating against the current dominant player: Internet Explorer.

Browse Happy — the classic.

  • Goal: Move users away from Internet Explorer.
  • Target Audience: IE users.
  • Promotes: Firefox.  Also Safari, Opera, and… um… Mozilla.  Hmm, someone needs to update that.
  • Pitch: IE is dangerous.
  • Method: Banners

Alternative Browser Alliance

  • Goal: Keep multiple standards-compliant browsers viable.
  • Target Audience: All users
  • Promotes: Opera, Firefox, Safari.  Also Flock, SeaMonkey, K-Meleon, Camino,etc.
  • Pitch: Competition is good for everyone.  See what’s out there.
  • Method: Banners

End 6! (end6.org)

  • Goal: Move people off of IE6
  • Target Audience: IE6 users
  • Promotes: Firefox, Opera, Safari, Flock, IE7
  • Pitch: IE6 is outdated, buggy, and unsafe.  Use something modern instead.
  • Method: Overlay for IE6 visitors

Save the Developers (savethedevelopers.org)

  • Goal: Move people off of IE6
  • Target Audience: IE6 users
  • Promotes: IE7, Firefox, Safari, Opera
  • Pitch: Coding for IE6 is a pain.  Stop putting us through that.
  • Method: Animated drop-down at top of page for IE6 visitors

(Yeah, I’m catching up on old draft posts.)

Alternative Browser AllianceYou may have seen my website, the Alternative Browser Alliance. I put it together in 2005, when flame wars between Opera users and Firefox users were at their height, to show that we shared a common goal: opening the web. The most popular page on the site is a list of web browsers, which is linked as a resource from a number of sites and also gets a steady stream of traffic from people searching for alternative browsers.

Of course, things have changed a lot since 2005, so I’m planning an overhaul of the whole site. Continue reading

The IEBlog recently posted about their efforts to improve reliability in Internet Explorer 8, particularly the idea of “loosely-coupled IE” (or LCIE). The short explanation is that each tab runs in its own process, so if a web page causes the browser to crash, only that tab crashes — not the whole thing. (It is a bit more complicated, but that’s the principle.) Combine that with session recovery (load with the same set of web pages, if possible with the form data you hadn’t quite finished typing in), and you massively reduce the pain of browser crashes.

I’d like to see something like this picked up by Firefox and Opera as well. They both have crash recovery already, but it still means restoring the entire session. If you have 20 tabs open, it’s great that you don’t have to hunt them down again. But it also means you have to wait for 20 pages to load simultaneously. It would be much nicer to only have to wait for one (or, if I read the IE8 article correctly, three).

Edited to add:

On a related note, I’ve run into an interesting conflict between crash recovery and WordPress’ auto-save feature. If you start a new post, WordPress will automatically save it as a draft. If the browser crashes, it will bring up the new-post page, but restore most of the form data you filled in. So the title, the text of your post, etc will all be there. But WordPress will see it as a new post, and you’ll end up with a duplicate.

This wasn’t a major problem when I encountered it — I had to reset the categories, tags, and post slug after I hit publish (since I hadn’t noticed that they’d been reset to defaults), and I just deleted the older, partial version of the post — but I can imagine if I’d uploaded an image gallery, I would have been rather annoyed, since there’s no way (that I’ve noticed) to move images from one post to another. Reuse them, sure, but not such that the gallery feature would work.

Firefox Download Day 2008Just a reminder: Tuesday is Firefox Download Day, and Firefox is trying to set a world record for the most software downloaded in 24 hours.

It starts at 10:00 AM Pacific Daylight Saving Time (the Mozilla offices are in Mountain View, California), i.e. 17:00 UTC. You can use a time zone converter to figure out your what time that is in your own time zone.

Only full downloads count, so if you’ve been using one of the release candidates and want your download to be counted for the record, you’ll have to go to the website instead of just using auto-update. Edit: The Download Day page is swamped — just head to Mozilla.com for now.

And yes, Firefox 3 is good. I’ve been using the betas and release candidates for several months, and it’s a huge improvement over version 2!

Opera.Firefox.With the Firefox 3 release imminent, Opera Software has just announced a release candidate for Opera 9.5, “arriving very soon.”

Neither browser has announced a definite release date (though Mozilla has stated Firefox 3 will launch in “late June”), but both are in the final stages. Update: Mozilla has announced a release date of June 17.

Update 2: Opera wins with a June 12 release.