Tag: advertising

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Last week NPR ran a story on “Applebee’s America”, a book on the way politicians brand and sell themselves to the voting public. One thing they brought up was “microtargeting” or “lifetargeting.” The idea is that you can take a person’s lifestyle and determine which way they’re more likely to vote, then send targeted advertising to people who are most likely to be persuaded.

There’s a link to a quiz on the website. It decided I was solidly Republican. (Hey, I might vote for a Republican someday if they ever run a less reprehensible candidate for something. [Update 2024: they’ve gotten so much worse.]) It took flipping four of the twelve answers before it decided I might be a swing voter.

Either the scoring system is reversed, or they need a new quiz.

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Since Star 98.7 has suddenly decided to play actual music in the mornings last week, I’ve listened to it a couple of times on the way to work. They do still seem to like playing the same 10 songs over and over again, so there’s only so much I can take before switching over to another station, but something strange jumped out at me about their new slogan.

“Today’s Music Alternative”

I’m sure they intend it to mean an alternative source for music, but it sounds like an alternative to music. And considering they’ve dropped their talk shows and DJs in favor of more time for music, I don’t think that’s the message they’re trying to convey.

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eBay must have some sort of blanket advertising deal with Google, because the “sponsored links” you get for some searches really don’t make any sense.

Case in point: I did a Google search for the phrase, “nigerian scam,” and saw the following ad:

Looking for Nigerian Scam? Find exactly what you want today

Wow, when they say, “Whatever it is, you can get it here.”—they really mean it! 😉

Interestingly, if you search for “419 scam,” you get the same type of ad, but not if you search for “advance fee fraud.”

I tried a few random search terms, and from what I can tell, eBay’s ad shows up on many—but not all—two-word searches. I’m not sure what the pattern is, but I can’t imagine someone at eBay deliberately asked to buy ad space for some of these phrases.

But in a show of accuracy, if you search for “random stuff,” you’ll find it!