Tag Archives: advertising

Important* Information† About Your‡ Account!**

Usually when I get an envelope labeled “Important information about your account” it turns out to be a set of balance transfer checks, sent hoping I’ll use them to put more money on my credit card. It’s about my account, sure, but neither important nor information.

This one takes the cake, though:

Important information about your account!  (Just kidding.)

It claims to be “Important information about your Verizon Internet service,” implying…but carefully not actually claiming that it’s from Verizon. It turns out to be an ad for Time Warner Cable. I suppose it is information, since it does tell you about TWC’s service, but it doesn’t actually say anything about Verizon’s service…and it certainly doesn’t say anything about my service plan, which it does claim to be about.

The fact that it’s addressed to “Current Resident” makes me wonder whether they would have sent me the same mailing even if I had their service.

Divide and Conquer

Two billboards featuring the tablet and keyboard for the Surface tablet.

I like the use of dual billboards in this Windows 8/Microsoft Surface tablet ad. It’s a creative use of the structure that only works in places that have this sort of setup, and works more effectively than cramming the whole thing onto one billboard would.

(Posted on Instagram a month and a half ago, and I kept meaning to post it here and forgetting.)

Amazon Affiliate No More

I’ve been an Amazon Associate for several years now. I figured if I was linking to them anyway, as I often was when I wrote about books or music, I might as well get something out of it. Though I did end up adding a few more ads over time, always trying to keep them relevant and unobtrusive.

I never pulled in a lot – maybe $10 to $15 a month on average, enough to buy an extra book or two (though recently it’s mainly been baby supplies), or counteract some of my hosting costs. That’s over now, though, because California just declared me (and other affiliates, of course) to be a local agent for Amazon, requiring them to pay local sales tax within the state. In response, Amazon has shut down the affiliate program within California so that they won’t fall under the new requirements.

I guess I’ll leave the inline links, since those are mostly the ones I would have included anyway, but there’s not much point in including those “Buy this thing I was writing about from Amazon!” ads anymore.

First Line, Last Line, Whatever

There’s something wrong with this advertisement for flu vaccination services:

Flyer advertising flu vaccine: Your First Line of Defense Against the Flu

The slogan just bugs me, because they got the metaphor wrong.

Think about it: Vaccines work by training your body’s immune system to recognize a particular type of germ ahead of time, so that if you get exposed to the real thing later on, you can fight it off before it actually manages to make you sick. In terms of a warfare metaphor, it’s about training the troops who guard the home front so that if the enemy successfully invades past your borders, you can fight them off before they become entrenched.

The first line of defense would be something that stops them from invading in the first place. A well-defended border, in terms of ground troops. The Coast Guard in terms of sea. Radar and anti-aircraft missiles to identity and shoot down incoming enemy aircraft.

Your first line of defense against the flu? That would be your skin.

So wash your hands!

</pedantic>