Tag Archives: advertising

Split Seating

Billboard pair: Legs have feelings too.

It’s not quite as good as the Microsoft Surface billboards I saw a few years back, but it’s the first pair since then to prompt me to share a photo. The two signs are usually rented out together, but advertisers typically just pick two boards from a campaign. I appreciate the effort to design a pair of signs that only really make sense together.

Even if it does seem to suggest that you’ll be dismembered in order to fit better on the airplane.

WiFi is the new Color TV

When I was a kid, motels still advertised “COLOR TV!” on their signs to entice weary drivers to choose their facilities over the next one down the road. I’m pretty sure color TV was standard by then, but the signs remained.

These says, every motel I drive past has “Wi-Fi” on the sign, for the same reason.

Except it’s not quite the same. I mean…can you imagine if color TV was included with every room at the Motel 6, but you had to pay extra for it at a business class or nicer hotel?

That would be kind of silly, wouldn’t it?

Important* Information† About Your‡ Account!**

Usually when I get an envelope labeled “Important information about your account” it turns out to be a set of balance transfer checks, sent hoping I’ll use them to put more money on my credit card. It’s about my account, sure, but neither important nor information.

This one takes the cake, though:

Important information about your account!  (Just kidding.)

It claims to be “Important information about your Verizon Internet service,” implying…but carefully not actually claiming that it’s from Verizon. It turns out to be an ad for Time Warner Cable. I suppose it is information, since it does tell you about TWC’s service, but it doesn’t actually say anything about Verizon’s service…and it certainly doesn’t say anything about my service plan, which it does claim to be about.

The fact that it’s addressed to “Current Resident” makes me wonder whether they would have sent me the same mailing even if I had their service.

Divide and Conquer

Two billboards featuring the tablet and keyboard for the Surface tablet.

I like the use of dual billboards in this Windows 8/Microsoft Surface tablet ad. It’s a creative use of the structure that only works in places that have this sort of setup, and works more effectively than cramming the whole thing onto one billboard would.

(Posted on Instagram a month and a half ago, and I kept meaning to post it here and forgetting.)