Category: Web

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I finally got around to setting up convenient links to a couple of social bookmarking sites. At first I resisted the idea, figuring regular users probably have bookmarklets or extensions that take care of it. But social networking sites have casual users, too, and posting a few small icons is a subtler form of self-promotion than putting up a giant banner that says, “Hey! Submit this #$!@ story to ____ now!”

I ended up using Sociable, a plugin for WordPress that already knows the right link formats for several dozen such sites.

Of course, since Sociable provides links for so many sites, the obvious question becomes: Which sites do I include? I don’t want to post all 25—that would just be a jumble of icons, hardly usable (never mind aesthetic!)

I settled on five to start with:

  • del.icio.us is my online bookmark service of choice. I still manage a lot of bookmarks locally, but this lets me share a set between multiple browsers at home and work.
  • Digg seems to be the leading service for actually sharing and discussing links these days.
  • Fark wasn’t on my list at first, but then I realized that I make funny/weird posts here all the time. Some of them would fit right in.
  • Reddit is new to me, but it popped up a couple of times when I went looking through sites that I read.
  • Yahoo MyWeb I mainly added out of name recognition.

What social bookmarking sites (if any) do you use?

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Today I noticed a spike in traffic coming from a post on Spread Firefox where I had made a comment. Not a ton of traffic, just ~15 hits from the same page on the same day, but that’s unusual for traffic from SFX posts—especially old ones. I checked to see if it had climbed into the site’s list of top posts (the usual explanation), but it wasn’t there. I just couldn’t figure out what was causing the traffic.

Then I realized the author of that post had another story show up on Slashdot today. I discovered this chain of links:

  1. Slashdot: Just what has Microsoft been doing for IE 7?
  2. Idealog: Microsoft Drops The Ball on Internet Explorer 7 Standards Compliance [archive.org]
  3. SFX: Should NewsCloud.com Remain Firefox Only? [archive.org]
  4. The Alternative Browser Alliance (via signature in comment)

You can see how powerful the Slashdot effect is, if it can cause a noticeable (if minor) spike in traffic to a page 3 degrees away!

Of course, it pales next to being linked from the ISC Handler’s Diary, which seems to have pulled in 10 times as many visitors in 2 days. (Thanks!)

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There’s a lot of misinformation out there about various web browsers. Opera can/can’t do this. Firefox can/can’t do that. There’s only so much you can do to promote one product when you only know rumors or outdated facts about another.

Opera users: If someone told you that Firefox was better than Opera because it doesn’t have ads, you wouldn’t take them seriously. You’d know the ads have been gone since last year, and you’d wonder what else they have wrong.

Firefox users: If someone told you Opera was better than Firefox because Firefox won’t let you reorder tabs, you wouldn’t take them seriously. You’d know that Firefox 1.5 did just that, and you’d wonder what else they have wrong.

And neither of you will convince an IE fan that Opera is better because of tabs and a built-in search box because they’ll tell you that IE7 has both.

When you’re trying to convince someone that X is better than Y, and they know Y very well, you’d better know Y well enough not to make statements that the other person knows are false. When you do, you’ll lose credibility, and the rest of your argument — the part you do know well — will suffer for it. (I suspect a lot of software flame wars get started this way!)

So here’s my suggestion: If you want to promote Opera, go and download Firefox 1.5. If you want to promote Firefox, go and download the Opera 9 beta. Either way, try out the IE7 beta (if your Windows version will run it) or fire up Safari (if you’re on a Mac). Mess around with them enough that you’re familiar with how they work, what you can do with them, and how they handle your favorite web pages. That way the next time you face an IE fan (to the extent that IE has fans), or a Firefox fan, or an Opera fan, or a Safari fan, you’ll be armed with accurate information.

As for the post title — I don’t think it’s necessary for the major browsers to be enemies. I think there’s plenty of room for cordial competition rather than a cutthroat struggle. But “Know Your Enemy” is a better attention-getter than “Familiarize yourself with the competition.” 😉

*This post originally appeared in two slightly different forms on my blog Confessions of a Web Developer at the My Opera community and on my Spread Firefox blog.

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Molly Holzschlag writes about the Accidental Blogger Effect—what happens when you post something offhand that somehow ends up as a prime search result, leading to that offhand remark taking on a life of its own. I made a comment about how Another One Bites the Dust turned into a 3-year-long thread about Frosty, Heidi and Frank, but it occurs to me that the often-viewed Fallen Angel cover art I posted about last week is the same phenomenon.

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I have the Firefox extension for del.icio.us installed on several computers. Today I noticed that the Tag button, when hovered over with the mouse cursor and seen indirectly, looks like a ghost from Pac-Man.

Not only that, but it’s dark blue, like a ghost after you’ve eaten a power pellet and can reverse the food chain.

Now that sounds delicious!