From yesterday’s Google Analytics Benchmarking Newsletter, here’s a report on changes in global web traffic patterns:
Browsers and Operation Systems (OS) are identified by the “referrer” string sent by users’ browsers.
|% Visits from OS
||11/1/09 – 2/1/10
||11/1/10 – 2/1/11
That’s a huge drop in Windows, almost entirely matched by the rise in “Other.” Want to bet that “Other” has an awful lot of Android and iOS in it?
Microsoft has jumped on the ditch-IE6 bandwagon with IE6Countdown.com, following in the footsteps of such campaigns as Browse Happy, End 6, and Save the Developers.
Of course, since it’s a Microsoft-sponsored campaign, it’s only promoting upgrades, rather than promoting an upgrade-or-switch message.
Static HTML points out why you might want to put your effort into some other campaign instead. Because IE6 Countdown is only an upgrade campaign, and IE6 users are all on Windows XP or below (Vista ships with IE7), they can only ever upgrade as far as IE8. Given the huge gap between IE8 and IE9 in terms of standards support, HTML5, CSS3, and so forth, IE8 will soon become the new millstone around the web’s neck.
So instead of plugging IE, consider plugging your own favorite browser, be it Firefox, Chrome or Opera. Or perhaps plug another switch campaign. After all, there are quite a few alternative web browsers out there!
It’s not a huge surprise, with all the major web browsers adding their own bookmark sync services, but Xmarks (formerly Foxmarks) is shutting down in January.
I figure I’ll just use Firefox Sync, Chrome sync, Opera Link, etc. to share bookmarks between the desktop and laptop, but what I really liked Xmarks for was its ability to sync different browsers together. I’m always switching between Chrome, Firefox, Opera and Safari (and occasionally IE when I’m on a Windows box) and it’s nice to have them all on the same set of bookmarks.
I guess it’s back to periodically exporting from my main browser and importing in the secondary ones, unless I find a tool or find the time to read up on the bookmarks formats and write one.
Update: Xmarks lives!