Like many people, I’ve moved away from Facebook over the last couple of years. I haven’t deleted my account, but I only visit once or twice a month, and it’s been a long time since I’ve posted there. And like many people in that survey, I’ve come to prefer Instagram to Facebook. Friends and family seem a bit more relaxed there, and I follow interesting photographers rather than “brands” that are trying to sell me something.
But lately, it feels less like a photo sharing space and more like an ad delivery mechanism. Less like its own thing and more like Facebook Lite. Every time I visit, I remember Facebook will cheerfully squeeze every drop of monetization potential out of it and keep going. Every time I post, I remember that I’m handing personal data to a company that has been caught misusing it over and over again.
It just doesn’t spark joy anymore.
Instagram has been where I post in-the-moment* snapshots, alongside Flickr for albums and my better photos, and my blog for topical images. I don’t want to flood either of those with random snaps. Twitter and Tumblr aren’t terribly appealing at this point, either.
Mastodon takes up some of the slack. I’ve found a great community of photographers at Photog.Social, but it’s more of a place for curated shots. I have a general account at Wandering.shop, and I’ve started posting amusing pictures there, but it doesn’t feel like the right place to post snapshots.
I was an early adopter of Pixelfed, jumping on as soon as it went into public beta. It’s designed to fit the same niche as Instagram, only with a decentralized volunteer model instead of attention-based ads. Even better: I can post photos on Pixelfed and boost them directly into Mastodon instead of cross-posting duplicates. But the community is still small. It’s at the stage where it feels like you’re shouting into the void because there aren’t a lot of people listening, rather than because there are a lot of other people for them to listen to.
At this point, I’m cross-posting photos across way too many accounts. I need to simplify. What I think I’ll do is reduce the number of places I post, and then pare down who I follow on each remaining site to the point where I can check in once in a while and it feels like I’m checking in on the people, not the service.
*More or less. Sometimes the moment was three days ago.