Mixed Feelings: Facebook Has Shut Down (Some) Auto-Posting

I have mixed feelings on Facebook closing down automated posts to personal* profiles. It might cut down on spam, and it will lead to better descriptions on link posts, but it also locks you further into their silo.

You can still write elsewhere and link back to it on Facebook, but you can’t use WordPress Publicize or IFTTT to post it, or Buffer to schedule it. You have to do it manually, which adds more friction, and you can’t time-shift it. I used to spread out look-at-this-cool-link posts using Buffer, and queue them up from Pocket while offline, but I can’t do that anymore.

If you want your Facebook audience to see your words or photos, it nudges you to maybe just post on Facebook to begin with (never mind that you want its main home to be somewhere you have more control). And it’s another way for them to get you back onto the site so they can try to keep you there for another 15 minutes, see some more ads, and generate more value content for Facebook.

Then again, I can’t help looking at it in terms of the debate over cross-posting from Twitter to Mastodon. There’s an argument that if you’re not actually on the platform, you’re not contributing to it. And while that debate tends to focus on auto-posts from a specific mismatched (and hostile) community, I think it’s fair to consider the broader context that if you’re not at least following up, you’re not really participating. (I’m especially guilty of that with my cross-posts to Tumblr.)

Though I suppose it matters more to a smaller community like the Fediverse than to something as massive as Facebook.

*Pages and groups can still accept automatic posts through the API, but those supposedly represent a business, or an organization, or a public persona rather than a “real” person.

Expanded from a Mastodon post on Wandering.Shop.

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