Deciding Where to Post Online

Things I think about when choosing where to post something original, once I’ve decided to post it.

  1. Audience. Who’s going to be interested in this? Family? Friends? Fans or hobbyists or people in my industry or some other shared-interest group? People looking for troubleshooting help? Do I just want to say something for the record?
  2. Permissions. Who do I want to allow to see this? Am I OK with it being seen by the general public, or do I want to lock it down to specific people?
  3. Type of Media. Long article, short comment, photo, video, link to something interesting? Not much point in linkblogging here these days, while Twitter and Facebook are better suited. A long post is easier to compose and easier to read as an article than as a Twitter thread (though Tweetstorms do have their place). Photos are more likely to be seen on a dedicated photo site than here, but if there’s a story to it, a blog post might work better.
  4. Polish. I’ll sometimes post something off-the-cuff on Twitter or Facebook, then refine or expand it later. Or I’ll post a photo on Instagram in the moment, then when I have time, do a cleaner edit or album on Flickr, or write a story around it here.
  5. Connections. Is it related to something else I’ve already posted? This is why I keep posting funny signs, examples of holiday creep, and convention reports here.
  6. Permanence. Do I want to be able to find it again easily? If so, I’ll probably go with a blog or Flickr (yes, Flickr), because searching for stuff on Twitter or Instagram or even Facebook is such a pain.

So yeah, that’s why I still post some things here, why I only post other things on Twitter, why I post different things to Flickr and Instagram, why I sometimes cross-post, re-post, and re-edit. Am I overthinking it? Maybe, but it’s not like I go through a full checklist every time – this is less a recipe and more trying to write down what I’ve been doing anyway.

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