Things I think about when choosing where to post something original, once I’ve decided to post it.
- Audience. Who’s going to be interested in this? Family? Friends? Fans or hobbyists or people in my industry or some other shared-interest group? People looking for troubleshooting help? Do I just want to say something for the record?
- Permissions. Who do I want to allow to see this? Am I OK with it being seen by the general public, or do I want to lock it down to specific people?
- Type of Media. Long article, short comment, photo, video, link to something interesting? Not much point in linkblogging here these days, while Twitter and Facebook are better suited. A long post is easier to compose and easier to read as an article than as a Twitter thread (though Tweetstorms do have their place). Photos are more likely to be seen on a dedicated photo site than here, but if there’s a story to it, a blog post might work better.
- Polish. I’ll sometimes post something off-the-cuff on Twitter or Facebook, then refine or expand it later. Or I’ll post a photo on Instagram in the moment, then when I have time, do a cleaner edit or album on Flickr, or write a story around it here.
- Connections. Is it related to something else I’ve already posted? This is why I keep posting funny signs, examples of holiday creep, and convention reports here.
- Permanence. Do I want to be able to find it again easily? If so, I’ll probably go with a blog or Flickr (yes, Flickr), because searching for stuff on Twitter or Instagram or even Facebook is such a pain.
So yeah, that’s why I still post some things here, why I only post other things on Twitter, why I post different things to Flickr and Instagram, why I sometimes cross-post, re-post, and re-edit. Am I overthinking it? Maybe, but it’s not like I go through a full checklist every time – this is less a recipe and more trying to write down what I’ve been doing anyway.