Spinning the Recall

I subscribe to allergy alerts through FAAN. Normally I skim the notices to see if (a) the problem is something I’m allergic to and (b) the product is something I’m likely to buy or eat, or have already bought. A couple of amusing phrases jumped out in this one:

FISH ALLERGY ALERT

April 17, 2012

Nestlé Prepared Foods Company announced today that it is voluntarily recalling two hour codes of STOUFFER’S® Satisfying Servings Lasagna Italiano because the package may contain STOUFFER’S Stuffed Peppers. While the Stuffed Peppers are wholesome, the recipe includes Worcestershire Sauce—which contains anchovy as an ingredient–and there is no Anchovy allergen statement on the Lasagna Italiano package. Consumers who are allergic to fish should not consume this product.

These products were manufactured in December 2011 and, given their popularity, Nestlé believes there may not be much inventory left on supermarket shelves. However, Nestlé is asking consumers to check their freezers for STOUFFER’S Satisfying Servings Lasagna Italiano in the 19 1/8 oz. package, with UPC code 13800-44709. The possibly affected production codes include 1349595513R or 1349595513S. This information can be found on the “proof of purchase” panel, located on the right end flap of the package, below the ingredient statement.

If you find the codes on your product, please call Nestlé at 1-800-392-4057, or email nestlefrozenfoods@casupport.com for further instructions. Nestlé will provide a replacement coupon to those affected consumers.

(Emphasis added.)

There’s just something funny about the way they went out of their way to talk up the product even in the middle of the recall notice!

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