The New Browser Switch Campaigns

Rather than looking at campaigns for specific browsers, I’m looking at a class of campaigns that are either promoting a group of browsers, or advocating against the current dominant player: Internet Explorer.

Browse Happy — the classic.

  • Goal: Move users away from Internet Explorer.
  • Target Audience: IE users.
  • Promotes: Firefox.  Also Safari, Opera, and… um… Mozilla.  Hmm, someone needs to update that.
  • Pitch: IE is dangerous.
  • Method: Banners

Alternative Browser Alliance

  • Goal: Keep multiple standards-compliant browsers viable.
  • Target Audience: All users
  • Promotes: Opera, Firefox, Safari.  Also Flock, SeaMonkey, K-Meleon, Camino,etc.
  • Pitch: Competition is good for everyone.  See what’s out there.
  • Method: Banners

End 6! (end6.org)

  • Goal: Move people off of IE6
  • Target Audience: IE6 users
  • Promotes: Firefox, Opera, Safari, Flock, IE7
  • Pitch: IE6 is outdated, buggy, and unsafe.  Use something modern instead.
  • Method: Overlay for IE6 visitors

Save the Developers (savethedevelopers.org)

  • Goal: Move people off of IE6
  • Target Audience: IE6 users
  • Promotes: IE7, Firefox, Safari, Opera
  • Pitch: Coding for IE6 is a pain.  Stop putting us through that.
  • Method: Animated drop-down at top of page for IE6 visitors

(Yeah, I’m catching up on old draft posts.)

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