Mixed Messages

Found these posters advertising the opening of a new 24-Hour Fitness gym:

Poster showing partying women and text: Reason #5 of 24 · big fat honkin' party · grand opening · food, fun and prizes! · enter to win a big screen tv! · win a $2000 vacation voucher · 24-Hour Fitness

Wait, something doesn’t fit. A “big, fat honkin’ party?” Last I looked, this was a fitness center, not a fatness center!

It doesn’t help that one of the prizes is a big-screen TV. I didn’t realize “couch potato” fell under the category of “Ultra Sport.” 😀

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