K-Squared Ramblings

Full-Spectrum Coffee

Between cash, lunch and an errand, I walked the full length of the Irvine Spectrum today, and realized there will soon be 7 coffee shops in or near the shopping center—and 4 of them are Starbucks.

It opened with just one: a Diedrich Coffee, attached to Barnes & Noble.

Phase 2 (from the movie theaters to the carousel) added a Coffee Bean and Tea Leaf.

Phase 3 (from the carousel to the ferris wheel) doubled the number, adding a Kelly’s Coffee & Fudge, and a Starbucks inside Barnes & Noble, which moved into the new section.

Somewhere around here the Diedrich closed. Without the bookstore traffic, it was off in a corner where only people going to restaurants would see it.

Then they put in a Nordstrom, with a Nordstrom e-Bar.

Then they extended the mall past the Nordstrom, put a Target at the end, and put a Starbucks in the Target.

Then they built an apartment complex across the street, and put a Starbucks in the apartment complex.

Now they’ve gone back to the first section, adding a new row of shops in front of the movie theater. And they’re filling in a corner long left vacant…with another Starbucks.

Starbucks Early Holiday

I stopped in a Starbucks after lunch last Wednesday. I confused the barista by ordering a frappucino—he said something about how I was going to freeze my kidneys or something, and when I remarked that I was going to be in the office, he said he was joking with everyone who ordered anything cold. (Local readers may recall that last week was not particularly warm by SoCal standards.)

I also noticed a stack of boxes by the wall, all of them like this:

(For the record, this was November 9.) I assumed they were full of Starbucks’ Christmas and holiday-themed merchandise, but it was the phrasing that got me. The holidays start November 10? That’s kind of early, isn’t it?

I suppose it depends on which holidays we’re talking about. Usually, “The Holidays” refers to the Thanksgiving–Christmas period that also manages to encompass Hanukkah, Kwanzaa, and Boxing Day. (Wait, no one actually observes Boxing Day? Well, never mind, then.) They could be including Veterans’ Day, but there’s not much in the way of decorations, and the merchandising possibilities don’t tend to overlap much with coffee paraphernalia.

Hmm, here’s an odd thought. In America, we always associate snow with Christmas. Hence the snowflakes printed on the box. But in the southern hemisphere, December is the beginning of summer. I suspect Christmas songs like “Winter Wonderland” don’t get much play in Australia.

Chains of Coffee

We have four coffee-house chains in the area, in addition to local places.

My favorite is Diedrich Coffee, with a couple dozen locations in Orange County, two each in LA and San Diego… and three each in Houston and Denver. (In the last few months, Diedrich has started selling T-shirts that say, “Venti, Schmenti.”)

Then there’s Kelly’s Coffee and Fudge Factory, which had about five locations the last time I checked but now has about thirty scattered around Southern California with one more in Lake Havasu… and according to their website, they’re opening one in Riyadh. Yes, Riyadh.

And then there are the international chains. Coffee Bean and Tea Leaf is all over the American Southwest and Southeast Asia. Starbucks, of course, is everywhere.

At one point we had all four chains in one mall. The first phase of the Irvine Spectrum had a Diedrich Coffee attached to the Barnes & Noble, before the bookstore hooked up with Starbucks. The second phase added a Coffee Bean. The third phase added a Kelly’s, and the Barnes & Noble moved to the new section… and added a Starbucks coffee bar inside. Unfortunately the Diedrich’s was off in a corner, and without the bookstore to bring people in, it eventually closed.

Edit: I can’t believe I forgot these, but if you really look for them, you can find Peet’s and Seattle’s Best. Neither has many stores in the area, though.