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	<title>K-Squared Ramblings &#187; revenue</title>
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		<title>Opera: The Next Default Browser?</title>
		<link>http://www.hyperborea.org/journal/2005/08/opera-as-default/</link>
		<comments>http://www.hyperborea.org/journal/2005/08/opera-as-default/#comments</comments>
		<pubDate>Fri, 26 Aug 2005 01:56:43 +0000</pubDate>
		<dc:creator>Kelson</dc:creator>
				<category><![CDATA[Opera]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hyperborea.org/journal/?p=1029</guid>
		<description><![CDATA[OperaWatch is reporting that Opera will announce a new revenue model for its desktop web browser. Naturally speculation has turned to removal of the ubiquitous ads. But what if it&#8217;s something else entirely? My guess: They&#8217;ve made a deal with &#8230; <a href="http://www.hyperborea.org/journal/2005/08/opera-as-default/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.opera.com" title="Opera Web Browser"><img alt="[Opera Logo]" src="http://www.hyperborea.org/journal/wp-content/uploads/2005/08/opera-ooo.gif" class="alignright" /></a>OperaWatch is reporting that <a href="http://operawatch.com/news/2005/08/major-changes-for-operas-desktop-revenue-model-will-opera-be-ad-free.html">Opera will announce a new revenue model</a> for its desktop web browser.  Naturally speculation has turned to removal of the ubiquitous ads.</p>
<p>But what if it&#8217;s something else entirely?  My guess: They&#8217;ve made a deal with a PC manufacturer to get Opera pre-installed.</p>
<p>It fits with their mobile business model: Make a deal with the phone manufacturer to get Opera installed.  Nokia pays for it, the end user gets a free web browser on his handheld device, and everyone&#8217;s happy.  The same thing could work in the desktop space&#8212;if Opera can convince the manufacturer that it&#8217;s worth installing something other than Internet Explorer.</p>
<p>It&#8217;s not totally unheard-of.  To pick an example, Dell will pre-install an office suite, letting you choose between WordPerfect Office and several versions of Microsoft Office.  They&#8217;ll also pre-install an antivirus program, letting you choose between Norton and McAfee.  Why not let you choose the browser?  Dell (or whoever it is) pays Opera a discounted price, you get a free browser that&#8217;s arguably better than IE, Opera gets more exposure and more marketshare overnight&#8212;everybody wins.</p>
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