It now shows two lists: one for updates, and one for new software. This takes care of one of the three easy steps that I culled from discussions back in March:

1. Separate updates from new software and label them clearly. Done.
2. Leave the new stuff unchecked by default. Bzzzt! Try again!
3. When run automatically, don’t pop up a notice more than once for each piece of not-installed software. [Edit:] Done.

Unfortunately the new software is still checked by default, but one hopes that the separate list would be enough to make people stop, look, and make a conscious choice as to whether or not to install it.

I don’t know yet how it handles new software when run automatically, or whether they’ve made the ignore option apply to an entire piece of software rather than a specific installer. I’ve taken iTunes off the ignore list and set it to check daily so that I can find out. [Edit:] I haven’t seen it pop up in the last 24 hours, and according to eWeek, “Apple will now only prompt the user if there are critical security updates available.”

Apple Software Update on a system with up-to-date Safari and QuickTime, but no iTunes.

At work, I have QuickTime and Safari for development purposes. I don’t have iTunes. I don’t need it. I don’t even have speakers hooked up to the computer. But every time a new version gets released, it shows up in the Apple Software Update list, and I have to tell it to ignore it until the next time they update iTunes.

Now that Safari for Windows is out of beta, it’s doing the same with Safari*. And people are complaining. People like John Lilly, CEO of Mozilla, who sees it as an anti-competitive measure that dilutes users’ trust in software updaters.

Personally, I think there is a problem, but I hardly expected it to turn into the firestorm it has, with Asa Dotzler, c|net, digg, Techmeme, [edit] and now Slashdot, [edit 2] Daring Fireball and Wired (it just keeps going!), and dozens hundreds of commenters entering the fray.

There’s a simple solution, and it’s one of those rare cases where Microsoft gets something right in their software that Apple gets wrong.

1. Create a separate section for software that isn’t already installed, and label it clearly. It can be in the same list, as long as there’s a separation and a heading.
2. Leave the new stuff unchecked by default.
3. Added: If set to check automatically, don’t pop up a notice more than once for each piece of not-installed software.

That’s it. Done. Apple still gets to leverage their installer to make people aware of their other apps, but there’s no chance of someone accidentally installing Safari (or iTunes) by accident because they didn’t read the list too closely. Take a look at Microsoft Update and how they (currently) offer Silverlight. It’s in a list of optional software, and it’s not checked until you choose it.

That’s all this really comes down to: sensible defaults and proper labeling.

*I have to admit getting a kick out of the title, “Apple pushes Safari on Windows via iTunes updater,” because my problem is that they’re pushing iTunes on Windows via their Safari updater. It’s a matter of perspective.