OK, so I’m maybe a bit focused on the Flash, but then I started looking at the design.

• Red as the main color
• Sans-serif capital italics (just like the longest-running versions of the Flash logo)
• A lightning bolt that runs from the upper right to the lower left.

Hmm…

It got me thinking about commercial applications of super-speed. Not something that turns up often in the super-hero genre, but it shows up occasionally. Kapitalist Kouriers is the first one that comes to mind. They were a trio of Soviet defectors who decided to sell their services as couriers and, from time to time, heroes for hire.

What I like about this is that it manages to get the idea across clearly even though it doesn’t use the actual Windows name or logo. “Win” is enough to get the name across, and the overlapping colored rectangles immediately call to mind the look of Windows 2000, Windows Me, and Office 2000. Sure, it’s one redesign back, but it’s still recognizable.

As for why they made their own logo? Well, it’s all hardware, with no drivers needed, so there really isn’t any point in putting it through the OS compatibility tests. You might as well label a monitor as being “Designed for Windows.” But not everyone knows what is and isn’t OS-dependent. Even those who do are more likely to buy it if they have that reassurance. I’ve looked at devices that I was 90% certain should work with any OS, but bought the one that specifically mentioned Mac or Linux compatibility because it filled in that last 10%.

Of course, even if you don’t recognize the specs, you can identify them easily by the column headers:

• Opera is red
• Browser 1 is blue
• Browser 2 is orange

Hmmm….

Interestingly, I’ve got a project I’ve been working on off-and-on for a couple of weeks, and I’ve already put together a design using just color to represent different browsers.

It looks like I may have been on to something.

Update August 8, 2005: Apparently there are countries in which it is illegal to mention a competitor by name in ads, which might explain the tactic. Also, Opera has taken down the page, replacing it with a note that “This page is under development.”

Oddly, a few of them remind me of the Peacekeeper insignia from Farscape. Maybe it’s just the red-and-black color scheme. Speaking of which, it turns out that logo was based directly on a 1919 painting called “Beat the Whites with the Red Wedge” by Russian Constructivist artist El Lissitzky. (originally linked to sebacea.com.)

Back to SpamAssassin, the contest is open through August 6.