K-Squared Ramblings

Hazards of DRM on Music (or video, or any other media)

Mark Pilgrim, in The Day the Music Died, points out what happens when DRM meets market failure.

On August 31, Microsoft will turn off the servers that validate their “PlaysForSure” DRM system (this predates the system they use for the Zune). This means that anyone who has bought music that uses PlaysForSure will not be able to transfer it when they upgrade or replace their computer, or get a new music player.

It won’t be an instantaneous death like DIVX was, or like a subscription system, because it doesn’t phone home whenever you try to play a track. But it’ll be a lot faster than simple technological obsolescence. I can still play my old VHS tapes until my VCR breaks down (and then I could probably still get it fixed if I really wanted to), even though I don’t think I’ve seen a pre-recorded tape in a store in years.

This is also why I prefer to check Amazon’s MP3 store first, before going onto the iTunes Music Store, and then prefer DRM-free iTunes Plus to standard iTunes tracks. Given their current position, Apple isn’t likely to get rid of iTunes anytime soon, but if they ever did, I’d be in the same boat as people who purchased PlaysForSure tracks. (Though I’m hoping they’ll move the entire catalog away from DRM long before that happens.) Whereas since Amazon’s tracks are plain, ordinary MP3s, they could abandon the business tomorrow and I’d still be able to play the tracks for as long as I can find software that plays MP3s.

(via ma.tt)

Apple Updates Software Update, Addresses Criticism

In conjunction with the Safari 3.1.1 security release, Apple has also released a new version of Apple Software Update for Windows. With version 2.1, they’ve taken the opportunity to fix one of the problems that caused so much criticism last month.

It now shows two lists: one for updates, and one for new software. This takes care of one of the three easy steps that I culled from discussions back in March:

1. Separate updates from new software and label them clearly. Done.
2. Leave the new stuff unchecked by default. Bzzzt! Try again!
3. When run automatically, don’t pop up a notice more than once for each piece of not-installed software. [Edit:] Done.

Unfortunately the new software is still checked by default, but one hopes that the separate list would be enough to make people stop, look, and make a conscious choice as to whether or not to install it.

I don’t know yet how it handles new software when run automatically, or whether they’ve made the ignore option apply to an entire piece of software rather than a specific installer. I’ve taken iTunes off the ignore list and set it to check daily so that I can find out. [Edit:] I haven’t seen it pop up in the last 24 hours, and according to eWeek, “Apple will now only prompt the user if there are critical security updates available.”

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Apple Software Update: a Simple Solution

I appreciate the fact that Apple provides a single updater for all their Windows software. It’s nice to consolidate things a bit with the profusion of updaters for what seems like each and every application (sort of like how every mobile device seems to need its own charger). But it has its flaws. I’ve mentioned some broken UI design, but the most annoying thing is that it tries to install new software instead of just updating what you have.

At work, I have QuickTime and Safari for development purposes. I don’t have iTunes. I don’t need it. I don’t even have speakers hooked up to the computer. But every time a new version gets released, it shows up in the Apple Software Update list, and I have to tell it to ignore it until the next time they update iTunes.

Now that Safari for Windows is out of beta, it’s doing the same with Safari*. And people are complaining. People like John Lilly, CEO of Mozilla, who sees it as an anti-competitive measure that dilutes users’ trust in software updaters.

Personally, I think there is a problem, but I hardly expected it to turn into the firestorm it has, with Asa Dotzler, c|net, digg, Techmeme, [edit] and now Slashdot, [edit 2] Daring Fireball and Wired (it just keeps going!), and dozens hundreds of commenters entering the fray.

There’s a simple solution, and it’s one of those rare cases where Microsoft gets something right in their software that Apple gets wrong.

1. Create a separate section for software that isn’t already installed, and label it clearly. It can be in the same list, as long as there’s a separation and a heading.
2. Leave the new stuff unchecked by default.
3. Added: If set to check automatically, don’t pop up a notice more than once for each piece of not-installed software.

That’s it. Done. Apple still gets to leverage their installer to make people aware of their other apps, but there’s no chance of someone accidentally installing Safari (or iTunes) by accident because they didn’t read the list too closely. Take a look at Microsoft Update and how they (currently) offer Silverlight. It’s in a list of optional software, and it’s not checked until you choose it.

That’s all this really comes down to: sensible defaults and proper labeling.

*I have to admit getting a kick out of the title, “Apple pushes Safari on Windows via iTunes updater,” because my problem is that they’re pushing iTunes on Windows via their Safari updater. It’s a matter of perspective.

Perfect Price Point

Reportedly the recording industry is still pressuring Apple to raise the prices on the iTunes Music Store. They don’t seem to understand that a big part of what made iTMS a success was the 99¢ price point. It’s sometimes cheaper than buying a CD, and more importantly, you can impulse buy at that price.

Steve Jobs seems to get it, though. He’s pointing out that higher prices will just drive people back to illegal downloading.

It worked for DIVX, right? (Oh, wait…)

You know, when Napster announced its subscription music plan, I never gave it a second look. Not because I assumed it wouldn’t work with my Linux box or Katie’s Mac, but for one simple reason:

No matter how many songs you “buy” on the plan, once your subscription lapses, they’re all gone.

Want to stop paying $15/mo? Say goodbye to your music.

Napster goes out of business? Say goodbye to your music.

On the other hand, suppose I’ve bought a bunch of songs from iTunes at 99¢ each, and I decide I don’t want to buy any more from them? No problem. If the marketplace changes two years from now and Apple decides to abandon the iTunes music store, I can still listen to songs I bought from them.

Amazingly, some people still need this explained to them. John Gruber of Daring Fireball writes, “I thought this was obvious, but, judging by my email, there seems to be a fair amount of confusion…” Forget the math, do the logic first!

There is one flaw in Gruber’s logic regarding CDs vs. subscription music: while I expect CDs will be playable over the next decade or two, eventually they will go the way of vinyl records. However, if I were to bet, I’d expect my CD collection will be playable long after Napster To Go has, shall we say, gone.