K-Squared Ramblings

Sex-Linked Brand Names

DC Comics recently canceled its Minx line of graphic novels aimed at teen girls, leading to much discussion amongst comics bloggers. I don’t want to talk about why the line folded, but why the line existed in the first place. Why did DC create an entirely new brand in order to go after this audience?

A big advantage to creating a new label: no preconceptions. Prospective readers won’t look at the cover, see a DC logo, and wonder where the super-heroes show up and rip off people’s arms. And they won’t see a Vertigo logo and assume that it’s a “mature readers” book. On the downside, a new label has to build its credibility from the ground up, instead of starting with name recognition.

This got me thinking: an established brand associated with customers of one gender creates a new brand in order to target the other half of the population. Where else have I seen this?

I own a jacket labeled Claiborne, which is of course made by the Liz Claiborne company.

Mervyns sells (or used to) H&H Men clothing, which was clearly a variation on their Hillard and Hanson brand.

All the examples I could think of (other than Minx itself) were companies that had traditionally been aimed at women, but were adding lines aimed at men. It made me wonder: is it the names? Do men feel odd buying a product named “Liz,” while women are used to buying brands named after both men and women? (Sara Lee notwithstanding.) Maybe it’s the stigma of a man participating in something perceived as feminine? Sort of like the assumption in children’s TV that boys will only watch shows about boys, while girls will watch shows about girls or boys (so they make shows about boys instead of girls, figuring they’ll get a bigger audience).

Then Katie pointed out LEGO Belville, the line aimed at girls which entirely misses the point of LEGO by making as much of each set prefab as possible. And pink. On the plus side, unlike Claiborne, Belville doesn’t try to hide the fact that it’s a LEGO product.

That makes it more like Men’s Vogue, a copy of which is sitting in the lunch room at work. In this case they’d have to call it something different (unlike a clothing line) because it’s not just a brand, but the title of the magazine.

I still think the craziest example of this has to be Men’s Pocky. It’s a cookie. One which I’d hardly consider a “girlie” cookie, but maybe it’s more associated with girls in Japan. I still can’t figure out whether it’s a case of cultural translation or deliberate absurdity.

Essential Graphic Novels

DC Comics has posted a list of 30 Essential Graphic Novels (that are published by DC or one of their imprints).

I’ve read:

• Watchmen
• The League of Extraordinary Gentlemen vol. 1 & 2
• V for Vendetta
• Sandman vol. 1: Preludes & Nocturnes
• Sandman: Endless Nights
• Fables vol.1: Legends in Exile
• Batman: Arkham Asylum
• Batman: The Long Halloween
• Batman: Dark Victory
• Batman: The Dark Knight Returns
• Batman: The Dark Knight Strikes Again
• Kingdom Come
• Identity Crisis
• JLA vol.1: New World Order
• Crisis on Infinite Earths
• Transmetropolitan vol.1: Back on the Street

I haven’t read:

• Superman for All Seasons
• Superman: Birthright (but it’s on my to-read list)
• Superman/Batman: Public Enemies
• Batman: Year One
• Batman: Hush vol.1 & vol.2
• Green Lantern: Rebirth
• The Quitter
• Hellblazer: Original Sins
• Y: The Last Man vol.1: Unmanned
• Kamikaze Kaito Jeanne
• Sword of the Dark Ones
• Ex Machina vol.1: The First Hundred Days

The list is a bit heavy on Batman at a full 25% of the titles. And since it’s roughly 50/50 super-hero stuff and, well, other stuff, that means half their “essential” super-hero books are Batman. Come on, DC, show people a few more facets of your line!

On the plus side, they’ve chosen just one volume each for series like Transmetropolitan, Fables, etc.—so they can recommend as many different series as possible—and it’s the first volume. Unlike the well-known super-hero books, where the average potential reader probably knows enough to hit the ground running, it helps to start at the beginning, with a book that’s specifically designed to introduce each concept. And many of them are big, long stories. You wouldn’t recommend starting Lord of the Rings with The Two Towers, you’d tell someone to start with Fellowship of the Ring or get a combined edition.

Personally, I’d drop The Dark Knight Strikes Again (does anyone really consider it a “must read?”) and possibly the second volume of The League of Extraordinary Gentlemen. Maybe even Endless Nights, though I suppose it represents the overall tone of Sandman better than the first book does. Maybe Dark Victory, since it’s essentially a continuation of The Long Halloween. With the Justice League, I might replace New World Order with Rock of Ages.

I’d add the first Astro City book, no questions asked. For the other space(s), I’d plug in something less well-known, but highly regarded. Maybe some more WildStorm, like Planetary or The Authority. Or how about a another DC hero, like Wonder Woman, Starman, or the Flash?

Comics I’m Reading – 2008

6 ongoing monthly series, 3 monthly miniseries, 1 weekly, and 5 that are sporadic. Read the rest of this entry »

Flashes in the top 50

Last month, Comics Should Be Good ran a fan poll for the top 50 DC characters and top 50 Marvel characters. They’ve been posting the results over the last few weeks, finishing on Friday. The four main Flashes all made it to the top 50, and one even made it to the top 5.

#3.  Flash: Wally West
#29. Flash: Barry Allen
#41. Flash: Jay Garrick
#42. Kid Flash/Impulse: Bart Allen (tied with Bizarro)

Master list of all winners. Profiles of all four Flashes (and dozens of fill-in, alternate, and one-offs) at Flash: Those Who Ride the Lightning.

Flash vs. the Pirate Torpedo

Arr! Barry Allen may not know how to celebrate Talk Like a Pirate Day, but he do celebrate Jog Like a Pirate Day!

From Showcase #13, it’s “Around the World in 80 Minutes,” a tale of the Flash. (Mostly he runs around the world, helps people out, and gets kissed by women. Aye, it be good to be a superhero.)

(Cover via GCD. This story appears in Showcase Presents: The Flash vol.1 and The Flash Archives vol.1.)

After Final Crisis

OK, DC’s next big event is called Final Crisis. Does anyone believe they’ll simply stop with the events? They might actually stop putting the word “crisis” in the title, I suppose, but what will they call the next event after?

• Final Crisis II
• Post-Final Crisis
• Final Crisis X-2
• Final Crisis Leopard
• Final Crisis Vista
• Son of Final Crisis
• Finaler Crisis
• Final Crisis Again
• Final Crisis: The Final Chapter

(List put together at the Ghirardelli ice cream shop late Saturday evening after three long days of Comic-Con.)

Who Named Impulse?

Superman, Batman, and Max Mercury have all been cited as giving comic-book speedster Bart Allen the name Impulse. Batman most famously in Impulse #50, and Superman just recently in the previews for next month’s All-Flash #1. But who named him originally?

The name first appears on the cover of Flash #93 (August 1994), with an out-of-control Bart Allen fighting the Flash. The cover is captioned, “Brash Impulse!” Over the next few issues, Wally West’s inner monologue refers to Bart as being impulsive, or (at one point) as “Mr. Impulse.”

It first appears on-panel as a name in Zero Hour #3 (September 1994), when Bart meets Superman for the first time, but Bart introduces himself as Impulse. Dan Jurgens writes.
Read the rest of this entry »

Flash Foreshadowing

One of the controversies surrounding this summer’s relaunch of The Flash is the question of how far ahead it was planned. Interviews with Mark Waid and Marc Guggenheim make it clear that it was in the works “nearly a year ago,” and definitely before Guggenheim took over as writer. Dan Didio has suggested it was their plan all along, though many fans find this idea suspect, and find it more likely that it was put in place after the first few issues of Flash: The Fastest Man Alive failed to catch on with readers.

While looking for something in Flash: The Fastest Man Alive #1, I noticed something interesting. Read the rest of this entry »

Dead Flash Covers

So, the real cover for the upcoming Flash: The Fastest Man Alive #13 was revealed at Heroes Con this weekend. Things don’t look promising for Bart, especially since there’s a history of Flashes dying… but let’s remember there’s also a history of Flashes (and supporting cast) appearing dead on the cover, but still making it through the issue. The full cover—and more than 20 examples of dead Flash covers—appear below. Read the rest of this entry »

Relaunching the Flash—again

Well, now we know why DC has been infuriatingly vague about what happens in Flash: The Fastest Man Alive #14-15. The answer: Nothing.

That’s right, nothing happens in issues #14-15 — because they don’t exist! In an interview with Newsarama, Mark Waid revealed that DC is canceling the current series after #13, and relaunching it this fall with #231, picking up the numbering from the previous series. To bridge the gap, they’re also releasing a special All Flash #1 in September July.

And the plans have been in the works for almost a year. Given how closely everything is tied to Countdown, the JLA/JSA crossover, etc., DC knew going in that they weren’t going to pick up with #14, which means that the solicitations, the covers that they commissioned, and the retailer incentives were all a smokescreen to keep the relaunch under wraps.

Of course, why relaunch the book if you’re going to keep the same Flash?

On one hand, I think the new book was just hitting its stride, and Bart deserves his shot. On the other hand, Mark Waid on the Flash? And a 1-in-3 chance that it could be Wally? Where do I sign up?

Extinguishing a Speedster’s Smokes

Comic Coverage recently posted a humorous look at the role smoking had in the Golden-Age Flash’s origin. Jay Garrick was working late, took a cigarette break, and knocked over a beaker of “hard water.” Interestingly, later retellings of his origin downplayed and finally deleted the cigarette.

First, here are the original 1940 panels from Flash Comics #1 (copied from Comic Coverage), showing grad student Jay Garrick taking time out for a smoke:

Four decades later, in 1986, Secret Origins #9 would retell his origin. Mindful of the details, but also concerned about modern sensibilities about health, writer Roy Thomas kept the cigarette break, but added Jay thinking, “I know I should give up these things…”

A decade later, the cigarette had disappeared completely. Flash Secret Files #1 (1997) featured a condensed retelling of all three (at the time) Flashes’ origins, and this time, Jay simply succumbed to the hour and nodded off, dropping the beaker.

(Via Crimson Lightning)

Teen Titans Body Count

With current and former Teen Titans dying by the handful in DC’s big events, Infinite Crisis, World War III and Countdown, I’ve decided it’s time to take a look at the comics’ body count. Going back to the beginning of the team, which members have died? Which have come back? Here’s a list of all the dead Titans I could think of:

Read the rest of this entry »

Countdown to the Flash: The Cover Homage

Discussion has erupted over a teaser image that DC Comics has just released for an upcoming crossover between Countdown and The Flash:

The image, with the battered Flash at the mercy of his Rogues Gallery and his name shown in giant stone letters, has been widely recognized as an homage to the classic Flash v.1 #174 cover by Carmine Infantino & Murphy Anderson (1967). What you may not know is that it’s not the first time that cover has been referenced. In 1989, Mike Mignola revisited the cover for Secret Origins #41, featuring the origins of the main Rogues.

I have a list of 15 26 Flash cover homages online. Admittedly, it’s due for an update. Aside from this, there was at least one in Rogue War, and people have pointed out a few that I’ve missed.

Meanwhile, does anyone know who did the art on the Countdown image? My first thought was Brian Bolland, but on seeing the full sized image it doesn’t look like his style. Edit: It turns out it’s Ryan Sook.

(via Crimson Lightning)

Update: Wizard has an interview with Marc Guggenheim [archive.org] on the significance of the teaser, and the relationship between Countdown and Flash: The Fastest Man Alive.

Comics and the World War II Home Front

Two months ago I picked up a copy of the comic book All-Flash #15 (Summer 1944), published during the thick of World War II. In the bottom margin of each page is a slogan, in rhymed couplet form, on how children could help with the war effort:

• Bottom Lines on Following Pages Tell What to Do While Battle Rages
• Tin Cans in the Garbage Pile Are Just a Way of Saying “Heil!”
• Waste Fats in Good Condition Help to Make Fine Ammunition
• Boys and Girls, Every Day, Can Give War Aid in Many a Way—
• Every Time You Buy a Stamp, You Feed the Flame in Freedom’s Lamp
• If You Have an Extra Quarter, Buy a Stamp to Make War Shorter
• However far soldiers roam, the want to have some mail from home
• Collect Old Paper, Turn It In—Help Your Uncle Sam to Win
• You Can Walk to School and Store! Saving Gas Helps Win the War!
• Boys Are Smart, Girls Are Wise, Black Markets Not to Patronize
• IF YOU STILL HAVE METAL SCRAP, TURN IT IN TO BEAT THE JAP
• Turn Out Lights Not in Use —War Production Needs the “Juice”

Case and punctuation are preserved as closely as possible. Read the rest of this entry »

Showcasing the Flash

The first volume of Showcase Presents: The Flash came out today, reprinting ~500 pages of Silver-Age Flash stories in black-and-white for cheap. If you’re familiar with Marvel’s Essential line, it’s the same concept.

I took a look at it to see what stories were included. (DC’s solicits didn’t say.) As expected, it features the first several years of Barry Allen’s run as the Flash, from the original Showcase appearances starting in 1956 through the beginning of his series in 1959–1961. That includes the first appearances of the Elongated Man (who got his own Showcase Presents book last year) and Wally West as Kid Flash.

There was one surprise: “The Rival Flash,” from Flash Comics #104 (1949). That was the final issue of the Golden-Age series, and the last solo Jay Garrick adventure printed for years. I’d heard that the Showcase Presents books were making use of restoration done for DC’s Archives series, and this tracks: That same story also appeared in The Flash Archives Volume #1.

It also appears as a backup in The Flash #211 (1971), and is listed in the contents for the upcoming Flash: The Greatest Stories Ever Told, tying the origin story in Flash Comics #1 for the most-reprinted Golden-Age Flash story yet.

Full contents:

• Flash Comics #104 (1949)
• Showcase #4, 8, 13, 14 (1956–1958)
• The Flash #105–119 (1959–1961)