I hate receiving an email ad from a company that I recognize when I can’t remember for certain whether I signed up for email or not. Did they just reactivate an old list that I’d forgotten, or have they been acting shady, picking up email addresses but not permission?
If it’s an old, forgotten list that I really did sign up for, I should just unsubscribe and have done with it. Reporting them as spam would be irresponsible and would actually make spam filters less reliable.
On the other hand, if they harvested or bought my email address, I should report it as spam…and I shouldn’t trust the unsubscribe link.
… but it was intended for another company with a similar name. 
A Lot of Effort to Disguise Some Spam
I found a comment in the spam folder for Speed Force that, on first glance, looked like an actual, relevant comment…to a different post. It was a coherently-written paragraph about how someone had “considered getting a second Captain Cold” action figure to customize it, but it was posted to an article about stalled miniseries. The author’s name and link were obvious spam, though (seriously, “watch full movies” is the best you can do?).
My first thought: They’d copied the text from another comment on the site. I’ve seen that happen before, but usually it’s comments on the same post. A search through existing comments didn’t turn up any matches, though.
So then I did a search on the rest of the web, and found the original comment on a review of an Atom Smasher toy.
Someone had gone looking for a site with a similar topic (comic books about super-heroes, action figures made from super-heroes), copied text from there, and pasted it onto mine…and yet they hadn’t bothered to match up specifics (like pasting it on a post about action figures or Captain Cold). So it’s not quite as sneaky as the one who followed a link in my post and pasted in text from the other page, but it’s pretty close.