K-Squared Ramblings

Being a Nexus

As Comic-Con International strains at the boundaries of the San Diego Convention Center, it’s begun spilling over into the city. Go back 4-5 years, and the most you would see would be the occasional street light banner or bus stop advertisement. Now, there are people handing out flyers as far out as the trolley stops, and walking around the Gaslamp in ridiculous mascot costumes (the sandwiches a few years ago, the donuts this year). There are displays near the trolley stops. There are buses wrapped with full advertisements for movies and TV shows, shuttle vans labeled U.S.S. Enterprise — there was even an ice cream truck parked for several days on 5th street with a Eureka ad on the side (and probably something inside it, but I was always on the other side of the street when I saw it).

It’s mainly the TV and film studios (except for the flyers), and it ties into something that author Robert J. Sawyer mentioned at his spotlight panel: Convention-goers are nexuses (well, nexi). We’re the people who are so into movies, TV, games, comics, etc. that we’ll put in the effort, time and expense to go to this kind of event, and we’re likely to talk about it. They’re counting on us going back to our offices or dorm rooms, hanging out with friends, blogging, posting on Twitter, or otherwise telling everyone we know about how cool this and that new movie is going to be.

In short: It’s an advertising blitz designed to kick off word-of-mouth hype, aimed at the crowd that’s both most primed to receive it and most likely to spread it.

With the massive convention floor and unbelievable crowds, they’re doing everything they can to stand out. So we get the viral marketing, like the ads for TruBlood, the Humans-Only Restrooms signs, the army of people in Quarantine outfits, the Neighborhood Watch–style sign for The Spirit. We get the swag. We get the celebrity appearances. We get displays of terra-cotta warriors to advertise The Mummy and replicas of the Owlship from Watchmen.

All that brings in more people, which of course makes the event more attractive to the studios, so they put in more effort, which brings in more people, and they start promoting movies that have nothing to do with comics, sci-fi, fantasy or horror, the genres that used to be the main focus for the con. (I remember thinking that Harold and Kumar Go to White Castle was an odd choice to promote at Comic-Con. This year, the sequel blended right in.)

The con seems to have reached an upper limit in terms of the number of people it can handle at the current venue, which is contracted through 2012. I wonder whether Hollywood will demand bigger crowds — which would probably be best handled by spilling into neighboring hotels — or be satisfied with the numbers it’s got.

Strange Sights of San Diego

Our first night in San Diego, we picked up our badges for Comic-Con, then went out to see Avenue Q. We took the trolley back, and as we walked up the hill from the Little Italy trolley stop, we saw a pair of giant cartoon eyes looking out over the city from a balcony near the top of a nearby building. I thought they might be satellite dishes with convenient lighting, but then I remembered the number of odd publicity stunts connected to the Simpsons movie. No idea whether it’s related or not.

The shuttle route from our hotel to the con passed by this mural, which plays with the nature of the constructed reality. The wall is a newspaper page. The face is a sculpture, a painting. The hands holding the chisel and paintbrush, of course, are just as artificial as the face being created.

We noticed an interesting coincidence at Horton Plaza. Just a few doors down from the Post Office was an Aeropostale clothing store:

This bench was in front of a hotel, probably the Hilton San Diego Gaslamp. I suppose that makes the pun on dog training more appropriate, since it’s a block away from Petco Park stadium.

I’ve always figured standing out on a street in a mascot costume must be miserable, especially in summer. But how much worse to be dressed as a giant soft drink? I suppose this would go with last year’s walking sandwich.

Now, you have to wonder about AMN Healthcare. It’s clearly a set of initials…but how often do people complain about health, insurance, and the healthcare industry? It’s just one letter off from “Damn Healthcare.”

Back to the shuttle route, next to (or possibly connected to) the Martini Ranch spotted in a previous installment of this series, was this nightclub that made no pretensions about what people are going there for. Also note that it’s a “niteclub” — is that a nightclub with fewer calories?

Then there’s this place, which employed the ultimate euphemism:

That’s got to be the most convolutedly delicate way of saying “sex shop” that I’ve ever seen.

Strange Sights of Comic-Con

I wanted to call this “Oddball Comic-Con,” but decided that might be a little too close.

Stormtrooper Elvis has become such a fixture that I almost didn’t bother taking a picture of him when I saw him this year… but then I noticed his pose, and the Sauron statue in the background.

There were a number of people walking around with “Free Hugs” signs, most of them women, but a few men. I never actually saw someone take one of them up on the offer, though.

On the subject of “Free” signs, I found it amusing that the Bantam Dell booth was trying to attract people with a hand-lettered cardboard sign proclaiming, “FREE!”

At one point I looked upward at the ceiling of Ballroom 20. With The Dark is Rising being made into a movie, I saw this lighting fixture and cross-beams and immediately thought of the Sign of Fire.

This guy had the ultimate cheap costume: A roll of tape. He just took every freebie flyer that was handed to him, and taped it to himself.

There’s apparently a band called CKY. Some of their merchandise manages to work the name into a rather rude saying…

There was a group of women in identical red dresses, with identical hairdos, and identical shoes. I saw a few of them wandering the floor on Saturday, but didn’t realize just how many there were until we left the convention center for dinner, and saw them crossing the street.

Edit: Mystery solved? The Resident Evil panel featured 17 Milla Jovovich doubles wearing her iconic red dress. This looks like more than 17, and the dresses don’t seem to be ripped in the right place, but this could be them.

Continued in Strange Sights of San Diego.

Only in San Diego? Volume 3, Part 2

Friday afternoon I was walking down Fifth with a couple of Subway sandwiches in my backpack. This section of the Gaslamp Quarter is almost entirely restaurants, and most of them have dining areas out on the street, with the host or hostess’ podium right there on the sidewalk. I had spotted something odd ahead of me, but I’ll let this overheard exchange speak for itself:

Hostess: “Come quick, or you’ll miss something really cool! There’s a sandwich in the street!”
Voice from inside: “Oh, I already saw him.”

For the record, it turned out to be part of a big promotion for the movie, Accepted.

The convention clearly strains resources to the limit. These traffic cones, used for creating lanes for the shuttles and whatever traffic was allowed in front of the convention center, include such messages as “Reserved,” “No Parking,” and “Stop”—none of which applied to their current use!

Now, I have yet to figure out the connection between Playboy models and comic books, except that these days they do seem to have the same target audience. There were several models doing signings and photo ops around the hall. On Thursday morning, though, this model hadn’t set up her booth yet. The bag on the table looked disturbingly like a body bag.

This last one actually has no connection to the con, but I forgot to post it on Monday. It’s probably only funny if you’re familiar with the BSD operating systems. (It took me a while, but I eventually realized BSD in this case meant Broadway San Diego.)

Only in San Diego? Volume 3, Part 1

Here’s the latest round of strange sights from San Diego.

We stayed at the Radisson Harbor View. The end of the hallway had a view of the harbor, but our room had a view of the construction across the street. When we first stepped onto the balcony, we saw a crane lifting an outhouse up to the topmost floor of the site. There’s something inherently absurd about a port-a-potty flying through the air.

We walked up and down Cedar Ave. from the hotel to the Little Italy trolley stop at least once a day, stopping at the same It’s a Grind coffee house we frequented two years ago. Strangely, we didn’t notice this message on the street until our last day in town:

Now, it may look like a tagger’s commentary on outsourcing, but it makes more sense if you happen to know that India Street is just a block away.

There were quite a few high-rise buildings that looked very much like this one. Sort of the skyscraper equivalent of clone homes, I suppose. This one had one difference: One of the tenants had set up a large, red umbrella on their balcony.

Moving on to the Gaslamp Quarter, we saw—but didn’t photograph—a club called Tsunami Beach. I don’t know about you, but if there’s a tsunami, the last place I want to be is on the beach!

This next one was actually pretty neat. The window boxes outside Dussini (a Mediterranean restaurant on Fifth Avenue) are full of low-water plants. Practical, low-maintenance, and still decorative.

Finally, here’s a sign from somewhere along the 5, elsewhere in San Diego:

I think it’s pretty safe to say that Richardson isn’t a fish…

Next: con-specific weirdness.

Only in San Diego? Volume 2 Part 2

If you’re in danger of losing your religion, try…

We saw this by the side of the road in Old Town, and both of us immediately thought of cake topping. Not something you’d want to use this for.

There was just something inherently amusing about seeing Xena standing at Mrs. Field’s.

You know, ever since the new VW Bug came out, Katie’s said that the yellow ones looked like Pikachu. Well, the Pokémon people fixed one up and were raffling it off at the con.

This probably belongs in with the hall costumes, but the cardboard thought balloon was a nice Farscape reference.

One oddity we didn’t manage to catch on virtual film was mixed into the city’s graffiti. In two places (one visible from the Blue Line trolley, one on a freeway on-ramp), someone had spray-painted the word Enron on the wall.

The last two were actually in San Clemente, where we stopped for coffee on the way back. We picked an exit and got off, looking for a Diedrich’s, Starbucks, or other coffee shop. We found a Starbucks (with a Coffee Bean and Tea Leaf across the street that we didn’t notice until we got back in the car), but we passed two odd signs on the way to and from the freeway. We couldn’t get decent pictures from the car, and neither of us was in the mood to find a parking space and take the photo on foot. But I did find photos on Flickr by Brian Mitchell, under a Creative Commons license that allows me to repost them here under the same license. The first: Taste of China…in the shape of a hot dog. And practically across the street was a place advertising the Pastrami Love Burger.

(Continued in Volume 3.)

Only in San Diego? Volume 2 Part 1

Some more strange sights from around San Diego (continued from last year’s series).

First, a modern Stonehenge from the UC San Diego campus, all made with stone (or cement) cubes. Update: Found some info on USCD’s Stonehenge.

Then there was this cactus in Old Town, which looked like it was made up of feet!

Something about the phrase “Vegetable Garage” just sounds funny. (This is at Horton Plaza in downtown San Diego.) There’s also a Fruit Garage.

Sam Adams Smoothies? Where’s Lister from Red Dwarf? Someone needs to tell him he can get those beer milkshakes here!

We weren’t entirely sure just what was supposed to be haunting this hotel, but it’s next to Hooters. Make of that what you will…

And finally, here’s a movie-style marquee from the Ghirardelli shop.

(On a side note, I really miss having a Ghirardelli shop in South Coast Plaza. After shopping overload, I could just stop in there, get a milkshake, and be able to face another store or two. Plus I actually had a reason to go to South Coast Plaza on occasion.)

(Continued in Part 2.)

Only In San Diego? Part 2

(Continued from part 1.)

Our hotel was located within walking distance of the Little Italy trolley stop. Diagonally across from a coffee shop (”It’s a Grind”) that we frequented during our stay was this restaurant:

Katie informed me that one of the Indigo Girls has, in fact, opened or invested in a restaurant, but this doesn’t seem to be it.

Here’s another restaurant (or more likely a bar) that we spotted, this time in Downtown San Diego:

This was Friday night with Sean, when we were wandering around the Gaslamp District and environs looking for a place to eat. We found ourselves wondering… was this a martini made with Ranch dressing? A place where martinis grazed and rustlers had to watch out for stampedes? Did they serve a crispy ranch martini with bacon?

Actually, “Grand Admiral” Sean should take the credit for the next one: I don’t remember if it was this year’s con or a past one, but he was on one of the escalators with Timothy Zahn, who remarked that the view always reminded him of the view inside the Death Star cannon. Inspired, I checked out that particular escalator, and Zahn’s right: it does look like the Death Star cannon!

And, in closing, an image from our hotel room this morning. It seems that Salvador Dali had somehow gotten into our room and transformed our soap:

(Continued in Volume 2.)

Only in San Diego?

Well, we made it to San Diego, and if you’re reading this, we managed to scrounge up an Internet connection. The drive down was fairly uneventful, and we arrived too late to do much sightseeing, but we still managed to find some interesting sights.

For example, when we walked into our hotel room, we found a pizza flyer shoved under the door, and the following stand-up card on our table:

OK, so they have deals with some places, but come on! Garage operations with “unsafe” pizza?! I suppose it’s possible, though.

For those Babylon 5 fans, here’s an excerpt from the dining guide:

And we encountered another relative of Boba and Jango Fett at dinner:

While driving back to the hotel, we missed a turn and ended up driving through the seedier part of town (we passed no less than three nudie bars). We also spotted a restaurant calling itself “Extreme Pizza” (which might explain the card in our room) and a movie theater with an interesting cross-section of Hollywood:

• Hellboy
• Kill Bill
• Passion of the Christ

Sadly, we didn’t have a chance to capture either on fil– uh, pixels.