Generic Store
November 1st, 2008 by Kelson. Posted in Signs of the Times and tagged for environmentSpotted this store in Costa Mesa.
I didn’t have time to take a closer look, but from what I can see online, they appear to appear to be focused on making and selling environmentally-friendly clothing made from recycled materials, overstocked fabrics, etc.
Their website doesn’t say, but I imagine the name is a response to the overly brand-conscious nature of today’s fashions. (Ironically, it’s turning “generic” into a brand itself.)
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