I have two sons and a daughter. I’ve found the boys like the shows with female leads less than the ones with male leads. However as far as clothing etc is concerned, I don’t think the difference is enough to warrant making separate labels unless you tear it down to that perception of ownership. I do see that males would be more likely to buy things that don’t give them the immediate feeling of femininity.

Personally I don’t think that’s a bad thing. There is, after all, a difference between masculine and feminine for a reason.