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	<title>Comments on: Linking the Real and the Virtual</title>
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	<link>http://www.hyperborea.org/journal/archives/2008/04/16/real-world-linking/</link>
	<description>Sci-fi, comics, humor, photos...it&#039;s all fair game.</description>
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		<title>By: Larry</title>
		<link>http://www.hyperborea.org/journal/archives/2008/04/16/real-world-linking/#comment-41202</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Thu, 17 Apr 2008 19:31:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.hyperborea.org/journal/?p=2438#comment-41202</guid>
		<description>Trust me Kelson that was not copied and pasted. Streetstylz is very in tune with this company and the mobile barcode space.</description>
		<content:encoded><![CDATA[<p>Trust me Kelson that was not copied and pasted. Streetstylz is very in tune with this company and the mobile barcode space.</p>
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		<title>By: Kelson</title>
		<link>http://www.hyperborea.org/journal/archives/2008/04/16/real-world-linking/#comment-41177</link>
		<dc:creator>Kelson</dc:creator>
		<pubDate>Thu, 17 Apr 2008 03:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.hyperborea.org/journal/?p=2438#comment-41177</guid>
		<description>I think I&#039;d feel better about such a detailed comment if it wasn&#039;t clear that it had been copied and pasted from somewhere else.

Well, at least you&#039;re on topic.</description>
		<content:encoded><![CDATA[<p>I think I&#8217;d feel better about such a detailed comment if it wasn&#8217;t clear that it had been copied and pasted from somewhere else.</p>
<p>Well, at least you&#8217;re on topic.</p>
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		<title>By: streetstylz</title>
		<link>http://www.hyperborea.org/journal/archives/2008/04/16/real-world-linking/#comment-41175</link>
		<dc:creator>streetstylz</dc:creator>
		<pubDate>Thu, 17 Apr 2008 02:40:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.hyperborea.org/journal/?p=2438#comment-41175</guid>
		<description>I have followed the mobile code reading space over the years with great interest and intrigue. In particular, a company by the name of NeoMedia Technologies.

During Web 1.0, a company by the name of Digital Convergence licensed the patents of NeoMedia Technologies to facilitate the launch of the &quot;CueCat.

The :CueCat was a revolutionary product launched back in 2000 that came way before its time. It had tremendous disruptive potential from a technology standpoint, but the drawback with the :CueCat was that it was a &quot;tethered&quot; device -- meaning the user could only scan barcodes while seated in front of their personal computer. The customer had no mobility and could not take the device with them.

Flash forward to today, mobile barcode reading is an everyday part of the popular culture in Japan and Korea. The technology is just now beginning to emerge in Europe with North America not too far behind.

NeoMedia and it&#039;s wholly owned subsidiary Gavitec are both active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, QUALCOMM, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.

Last December, the Mobile Codes Consortium created initiatives that led to activities within the Open Mobile Alliance (OMA) and the GSM Association (GSMA) to accelerate mass mobile marketing using mobile codes.

http://www.mobilecodes.org

NeoMedia also recently launched the NeoReader, which features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

http://www.neoreader.com

NeoMedia Technologies has a suite of twelve issued patents dating back to 1995 covering the core concepts behind linking the physical world to the electronic world through 1D UPC/EAN and 2D barcodes.

http://neom.com/13.html

These patents have been licensed by Digital Convergence, Symbol/Motorola, and Virgin Entertainment.</description>
		<content:encoded><![CDATA[<p>I have followed the mobile code reading space over the years with great interest and intrigue. In particular, a company by the name of NeoMedia Technologies.</p>
<p>During Web 1.0, a company by the name of Digital Convergence licensed the patents of NeoMedia Technologies to facilitate the launch of the &#8220;CueCat.</p>
<p>The :CueCat was a revolutionary product launched back in 2000 that came way before its time. It had tremendous disruptive potential from a technology standpoint, but the drawback with the :CueCat was that it was a &#8220;tethered&#8221; device &#8212; meaning the user could only scan barcodes while seated in front of their personal computer. The customer had no mobility and could not take the device with them.</p>
<p>Flash forward to today, mobile barcode reading is an everyday part of the popular culture in Japan and Korea. The technology is just now beginning to emerge in Europe with North America not too far behind.</p>
<p>NeoMedia and it&#8217;s wholly owned subsidiary Gavitec are both active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, QUALCOMM, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.</p>
<p>Last December, the Mobile Codes Consortium created initiatives that led to activities within the Open Mobile Alliance (OMA) and the GSM Association (GSMA) to accelerate mass mobile marketing using mobile codes.</p>
<p><a href="http://www.mobilecodes.org" >http://www.mobilecodes.org</a></p>
<p>NeoMedia also recently launched the NeoReader, which features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.</p>
<p><a href="http://www.neoreader.com" >http://www.neoreader.com</a></p>
<p>NeoMedia Technologies has a suite of twelve issued patents dating back to 1995 covering the core concepts behind linking the physical world to the electronic world through 1D UPC/EAN and 2D barcodes.</p>
<p><a href="http://neom.com/13.html" >http://neom.com/13.html</a></p>
<p>These patents have been licensed by Digital Convergence, Symbol/Motorola, and Virgin Entertainment.</p>
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