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New Age Drinks?

October 12th, 2007 by Kelson. Posted in Food, Signs of the Times, Strange World and tagged for , , , ,

Grocery aisle containing New Age Drinks

Okay, maybe I’ve missed a memo or something, but can someone tell me: what exactly is a new age drink? Nothing in the aisle stood out as being particularly new-agey.

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2 Responses to “New Age Drinks?”

  1. Stacy says:

    It is the dawning of the Sobe Aquarius, the Sobe Aquarius…

  2. Kelson says:

    Can you get those at the Cajun Aquarium? :-)

    On a more serious note, I googled the term, and found it used to refer to things like pre-made iced tea and bottled water as far back as 1994! These days it also seems to include energy drinks, sports drinks, etc. Which is pretty much what I saw in that aisle.

    Basically, anything that’s not soda, juice, or booze.

    I still don’t understand the terminology, though—these are about as “new age” as french fries are French.

    Would someone send me a copy of that memo?

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