Diet Red
September 10th, 2005 by Kelson. Posted in Signs of the Times and tagged for branding, red, weirdIt’s always strange when you throw out wacky ideas, then see them turn into reality. About four years ago, a bunch of us were sitting around talking, and someone uttered the remark, “Diet Spite.” From there we filled an entire page with culinary brand names made from abstract concepts, not unlike the Wheat-Free Chaos we found a month ago.
One exchange went like this:
Kelson: “Diet Red.”
Daniel: “Sure, that’s red.”
So it was a surprise to find this can at Trader Joe’s:
Truth is stranger than fiction. It just takes time to catch up.
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