From yesterday’s Google Analytics Benchmarking Newsletter, here’s a report on changes in global web traffic patterns:
Browsers and Operation Systems (OS) are identified by the “referrer” string sent by users’ browsers.
% Visits from OS 11/1/09 – 2/1/10 11/1/10 – 2/1/11 Difference Windows 89.9% 84.8% -5.1% Macintosh 4.5% 5.2% +0.7% Linux 0.6% 0.7% +0.1% Other 5% 9.3% +4.3%
That’s a huge drop in Windows, almost entirely matched by the rise in “Other.” Want to bet that “Other” has an awful lot of Android and iOS in it?
