Okay, maybe I’ve missed a memo or something, but can someone tell me: what exactly is a new age drink? Nothing in the aisle stood out as being particularly new-agey.
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On a more serious note, I googled the term, and found it used to refer to things like pre-made iced tea and bottled water as far back as 1994! These days it also seems to include energy drinks, sports drinks, etc. Which is pretty much what I saw in that aisle.
Basically, anything that’s not soda, juice, or booze.
I still don’t understand the terminology, though—these are about as “new age” as french fries are French.
Would someone send me a copy of that memo?